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Projects

Crimson 10
Overseas Education Expo

In lieu of Crimson Education's 10th year anniversary, I led strategy and execution of our largest flagship event, driving 836 registrations and generating $946K in revenue—all within a tight 4-month timeline from Aug - Nov 2024.

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Urban Living Showcase 

Created a dynamic digital experience supporting a 100sqm physical exhibition, including a microsite, video storytelling, and a high-profile launch event with a minister in attendance.

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This project was originally created as part of an earlier portfolio build.

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Sol Awards 2023

Spearheaded SFIC’s inaugural industry awards campaign alongside the planning of the annual Dinner & Dance function, building brand identity and driving nominations to establish a new annual recognition platform.

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Passion Projects

Outside of my 9–5, I like to stay creative—my passion projects often fuel inspiration across many areas of my life. From playing in a band (where I also handle our social media), to crafting my own jewelry, I enjoy keeping busy with the things that spark my curiosity and creativity.

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