Crimson 10 was Crimson Education’s largest event to date — a full-day, in-person event featuring:
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10 experience booths showcasing our global services
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2 seminar rooms hosting back-to-back talks and workshops (11AM–4PM)
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1 scholarship campaign launched in conjunction with the event
As project lead, I was tasked with the following:
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Generate high-quality leads for our education consulting services
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Drive attendance to our first full-day expo
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Execute the entire campaign within 4 months
Role: Microsite Design & Development | Social Media Campaign & Content Creation | Stakeholder & Project Management | Event Day Execution
One of my favourite parts: To better connect with our student audience, I explored trendjacking popular audio and dance trends on social media—producing original User-Generated Content (UGC) videos that boosted authenticity, relatability, and reach as part of the wider campaign strategy.
Crimson 10 Overseas Education Expo
Strategy & Campaign Execution
To maximise awareness and drive high-intent sign-ups, I developed a multi-channel marketing plan that combined targeted emails, engaging social content, and a conversion-optimised landing page—ensuring every touchpoint spoke directly to our audience’s needs and motivations.
I also led the end-to-end execution—from securing the venue and managing contractors for the booth set up, to coordinating with 20+ internal and external stakeholders, and kept all the moving parts aligned across two seminar rooms, ten booths, and a packed program of speakers.
Results & Learnings
In the end, the event drew 836 registrations and 587 attendees, closing SGD $946K in revenue — and it became a finalist at the 2025 Marketing Excellence Awards under "Best Event for a Specific Audience". More than the numbers though, it taught me how to lead with both creativity and operational rigour.
